Case Study
3x Email Revenue in 30 Days How we tripled Stay Golden Cosmetics’ email revenue in the space of 30 days.
Total Opens
Increase in Email Revenue
Total Email Revenue Lift
Challenge
Stagnant Email Revenue, Low AOV
After experiencing a plateau in email revenue, this CPG brand needed to accelerate its efforts to capitalize on the upcoming holiday season.
Our goal was to attract more sign-ups, boost email revenue, and increase AOV.
Solution
Pop-Ups + A Curated Email Strategy + Cross-sells
The goal was to grow the email list, nurture already-existing subscribers, and build anticipation for upcoming launches — all while focusing on increasing the value of individual sales.
“The holiday season presents a sizable opportunity for eCommerce brands to attract new customers and make more sales. Knowing this, we wanted to implement a winning retention strategy that would really kick start this season of profitability.”
Strategy
Three levers that drove the lift
Pop-Ups
To appeal to consumers’ desire for exclusivity, we offered new sign-ups VIP access to new releases and holiday deals.
This helped us capture incoming traffic and grow our client’s email list ahead of the festive season.
A Curated Email Strategy
We carefully curated a hybrid email strategy consisting of promo/urgency-based emails and value/text-based emails.
The value-based ‘reply to’ emails helped ramp up engagement and deliverability. At the same time, promo/urgency-based emails and SMSs generated excitement by encouraging profiles to ‘mark their calendars’ and gain ‘early bird access’ to launches.
Cross-Sells
We then used persuasive messaging and eye-catching designs to recommend additional, complementary products to customers.
This maximized value while simultaneously increasing revenue per order.
Results
One of the most profitable months of the year
Total Email Revenue Increase
Campaign Revenue Increase
Open Rate Increase
Average Order Value Increase
Success! It was one of the most profitable months of the year for our client.
Impact
Growth that carried into the holiday season
This strategy stimulated growth ahead of the holiday season and enabled our client to enjoy greater profits in the following months.
You Could Be Next
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused retention strategy built around your goals.