Case Study
$6K+ From a Single Email Campaign How 1 strategic email campaign drove 7.4% of WomanOcean’s email revenue for the month.
Average Open Rate
Total Campaign Opens
Average Order Value
Challenge
Low Revenue, Low AOV
Having experienced a relatively slow season, this women’s shapewear brand was looking to increase revenue generated by email marketing.
To get this eCommerce store back on track, we needed to follow a bold approach that would deliver immediate results.
Solution
Benefit-Focused Email Campaign
We needed to create a high-converting campaign that would appeal to the desires of the target audience & boost AOV.
“We wanted to put the age-old saying of ‘features tell, benefits sell’ to the test.”
Strategy
Five elements of a high-converting campaign
Persuasive Copywriting
We prioritized persuasive copy that was skimmable, benefit-focused, & identified with consumers’ concerns.
Social Proof
Including a raving testimonial from a verified buyer was evidence that other women had purchased & found value in the featured product.
Simple Design, Clear Layout
Knowing the demographic (females aged 40–50), we decided to let the copy shine by keeping the design minimalistic with a neat & non-distracting layout.
2 Calls to Action Instead of 1
Instead of giving the subscriber the option to either buy or leave, we displayed 2 CTAs side-by-side, each asking for different purchase actions (buy one or buy three).
The decision was no longer whether or not to spend money but rather which purchase option/saving to choose from — boosting AOV.
Targeted Segmentation
We honed in on subscribers who had already purchased from the brand in the past & those who had recently shown interest (users who signed up to receive email promotions within the last 15 days).
Results
One of the most profitable campaigns in months
Email Revenue for the Month
Campaign Revenue Increase
Click Rate Increase
Conversions
Success! It was one of the most profitable campaigns of the last few months.
Impact
Back on the path to profitability
By restoring confidence in the power of email marketing, this campaign set the brand on the recovered path to profitability.
You Could Be Next
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused high-converting campaign strategy built around your goals.