Case Study
$1.7 Million During the Pandemic How we skyrocketed this eCommerce brand’s revenue in just 6 weeks.
Weeks
New Signups
Revenue
Challenge
Not Enough Sustainable Revenue
It is vital to do good business in a period of crisis. Business sustains lives.
This brand didn’t know how to capitalise the big wave of online shopping during the COVID-19 outbreak, so they could save & strengthen their business.
Solution
Pop-Ups + Empathetic Email Campaigns
Our goal was simple: to capture the incoming traffic & make them an offer they couldn’t refuse. To make it happen, we tested a series of pop-ups that offered something valuable in exchange for their email address. Then, we targeted the new subscribers with email campaigns that resonated with them and made them act right away.
“Good business helps people tide over these uncertain times. We were happy we could deploy this high-converting campaign for the client and help them solidify their online business.”
Strategy
Four tactics built for a crisis moment
Enticing Pop-Up
During crises, people’s attention is scattered. We kept our offer minimal, to-the-point, and impossible to ignore.
Urgency
People tend to forget what they signed up for, so we included elements of urgency in our strategy (i.e. “Stock Up Now”) to convert as many visitors into subscribers and then into buyers.
Empathetic Copy
During the weird period of COVID-19, people needed to feel understood. Our messaging expressed empathy towards our client’s customers.
Regular Follow-ups
They say the average person needs to be exposed to an offer 5–7 times before they can act upon it. We made sure we followed up rigorously, segmenting our client’s audience based on their behavior.
Results
The most profitable 6 weeks of their lives
Revenue Generated
Email List Growth
Conversion Rates
Our client celebrated, because they managed to save their business with the most profitable 6 weeks of their lives!
Impact
Momentum that never stopped
Our client hasn’t stopped growing ever since. This campaign sparked momentum and helped the client find their path towards profitability.
These 6 weeks paved the way towards a more sustainable business strategy that works repeatedly, despite the COVID-19 crisis.
You Could Be Next
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused high-converting campaign strategy built around your goals.