Case Study
Pop-ups + Email Marketing = $100K in 4 Days How we helped an eCommerce brand turn passers-by into raving fans with simple pop-up displays & smart email campaigns in just 4 days.
Views
Signups
Revenue
Challenge
1,000s of Visitors, Few Purchases
Our client was a hair care brand that banks on unique branding to build a strong African-American audience.
They had thousands of visitors in their online store every day, but the majority left without purchasing. On top of this, their email list was relatively small.
Solution
Pop-ups + Nurture Email Sequence
We had one goal: to turn passers-by into email subscribers and then first-time buyers. To achieve our objective, we tailored a custom strategy using two welcome Privy pop-up displays and triggered email sequences to nurture the newly captured leads.
“This high-growth brand has momentum, an organic customer base, and products that provide real value to their market. We want to get the most out of the traffic they’re getting, initially aiming to add 20% to their revenue each month.”
Strategy
Four levers that turned traffic into revenue
Mobile-Friendly Setup
With over 85% of their traffic coming from mobile, we made the pop-up & email designs responsive.
As expected, around 92% of the views and signups during the first four days of the launch came from mobile users.
Active A/B Testing
We set up both welcome and exit pop-ups to find out which one works better. Interestingly, welcome pop-ups won by a huge margin.
Captivating Copy
The copy and message was clear: Give us your email address and we’ll give you a discount. The CTA reframed the offer as a gift, which had a positive impact on conversions.
Audience-Focused Design
The design was simple, and it visualized the kind of audience we aimed to attract: women with natural hair that need special care.
Results
$100K in revenue in just 4 days
Revenue Generated
Email List Growth
Conversion Rates
One month later, the Privy pop-up campaign doubled its email signups.
“Keep up the good work! 5/5 on communication. Zoronto is great! Would recommend!”
Client CommentsImpact
The brand’s biggest revenue-generating flow
The Privy email series became the biggest revenue-generating flow for our client, responsible for 43% of the total revenue of the brand.
Because of this campaign, our client continues to grow into one of the leading brands in their niche.
You Could Be Next
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused pop-up + email strategy built around your goals.