Case Study
3x Email Marketing Revenue in 3 Months How we revamped the email strategy of this eCommerce brand and increased their email revenue from $100k to $300k per month.
Email Revenue
Increase in 3 Months
Open Rate
Challenge
Low Email Revenue, Low Open Rates
Our client had a fiercely loyal fanbase, but customer retention and generating sales via email had been challenging.
The numbers proved it. Email made up barely 10% of their total sales, and open rates averaged from 8% to 10%.
Solution
Testing — Segmentation — Personas
The client had good products and loyal customers. Fans interacted with the brand on social media and left thousands of positive reviews all over the web. Our goal was to achieve the same level of engagement via email.
“It was a gradual process, but with the right strategy in place, we started seeing results in as fast as seven days.”
Strategy
Four pillars of the email revamp
Send Time
Based on past customer behavior and constantly testing multiple send times, we discovered when the majority of recipients open their emails.
Tone of Voice
Part of what made this brand engaging was its unique personality. We embraced their tone of voice and spoke in a way that relates to the young, fun crowd that our client caters to.
Design Revamp
We made the email layouts more vibrant & fun. It was only fitting, given the colorful personality of the fans of the brand.
Segmentation
We segmented the list based on customer personas we crafted and wrote copy that resonated with each audience segment.
Results
Email became a viable sales channel
Revenue Generated
Email Effectiveness
Email Revenue Share
Email became a viable channel for sales generation, and the customer engagement skyrocketed.
Impact
Momentum that kept building
Keeping the momentum week after week, we eventually broke our record by increasing the client’s email revenue by another 54% the following month!
Because of our strategy, the client now has high-converting flows and a customer experience that reflects the brand!
You Could Be Next
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused email strategy revamp built around your goals.