Case Study
52% of Email Revenue, Automated How we set up smart email marketing flows that consistently generate 52% of our client’s total email revenue on autopilot.
Email Revenue Automated
Higher Open Rates Than Industry
Average Order Value
Challenge
Too Much Time Spent on Email Marketing
Make Of Me creates custom cartoon portraits, inspired by your own photos! Their problem was scalability. In order for them to get new customers to commission their designs, they had to manually send more and more email marketing campaigns.
The challenge was: they didn’t have the luxury of time for that — they had to keep designing!
Solution
Email Marketing Automation
We knew exactly what we had to do: automate their email marketing engine, so that the sales keep rolling in, without them having to lift a finger. To make that happen, we handcrafted a unique strategy, creating a series of automated email flows.
Strategy
Flows built to sell on autopilot
Welcome Series
With a 3-email welcome sequence, we introduced each new sign-up to the fabulous world of Make Of Me, what they offer, and how the reader could get their own personalized cartoon portrait.
Abandoned Cart Series
Many people forget to checkout their order. We stepped in and created a funny sequence to recover those sales. This sequence unlocked additional automated revenue for Make Of Me.
Post-Purchase & Thank-You Series
Sales don’t stop once someone places an order. Quite the contrary, this is the best time to sell more! We automated a sequence that thanked the buyer, but also introduced them to more designs, up-selling each customer.
…and More!
Additional automated sequences were optimized to capture revenue at every stage of the customer journey — turning one-time buyers into repeat customers without manual effort.
Results
52% of email revenue now runs on autopilot
Average Open Rates
Monthly Email Revenue
Conversion Rates
52% of Make Of Me’s email revenue is now automated!
Welcome Series
Converted 1.49% of total sign-ups into first-time buyers. Welcome emails comprise 78.5% of all automated revenue.
Abandoned Cart
Turned 4.4% of abandoned checkouts into sales, capturing $4.24 per person entering the sequence. Now comprises 10% of automated revenue.
Other Sequences
The remaining sequences bring in 11.5% of all automated revenue, with open, click, and order rates way above industry standard.
“Zoronto made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. We highly recommend them.”
Aymen, Make of MeImpact
More time for what they do best
Because of our smart automation, Make Of Me could free up more time to focus on what they do best: turning people into cartoon heroes and bringing smiles to their faces!
If, for example, you run an eCommerce shop in the apparel industry with 50,000 organic monthly visitors, you could capture leads through high-converting pop-ups, deploy email automations, and generate $26,000+ of monthly automated revenue — while focusing more on managing and growing your business.
Let’s Automate Your Growth
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused email automation strategy built around your goals.