Case Study · Stay Golden Cosmetics
7x Revenue In 30 Days How we helped a brand increase their revenue seven-fold during the Coronavirus pandemic with innovative campaigns, exciting pop-ups and personal connections with buyers within our first month together.
Revenue Increase
New Sign-ups
Open Rate
Challenge
When the party stopped, revenue dropped
This client’s entire identity was built around creating a cosmetics brand that makes a statement on a night out. When the pandemic struck, people were no longer allowed to go out and live their best party lives, which severely impacted their revenue.
Solution
Makeup at home, reach around the world
In order for this brand to succeed, they needed to increase their reach, and show their customer base that they don’t have to go out to a party to have fun with crazy makeup. We needed to show their audience that getting dolled up for no reason during a lockdown was not only possible, but could be a way to show off their looks to people all around the world.
Strategy
Five moves that rebuilt momentum during lockdown
Pop-Ups for Email Onboarding
We used pop-ups designed to increase email onboarding and increased their customer database — resulting in 93.7K new sign-ups.
Scaled Email Campaigns
We increased the amount of email campaigns sent out thanks to our efforts in growing their subscriber base through pop-ups on their website.
Digital Parties & Social Challenges
Hosting digital parties with the CEO and customers to build solid relationships and increase trust in the brand. We also encouraged the brand to utilize social media to create challenges and hashtags to make it more interactive.
Behavior-Based Segmentation
Segmenting the audience allowed us to offer tailored discounts based on customer behavior.
Personal CEO Emails
Sending self-care tips and personalized emails from the CEO of the company to solidify a personal touch. These emails did not include any promotional content.
Results
Seven-fold revenue in the first month
Revenue Growth
Email Revenue Lift
Open Rates
In our first month together, we increased our client’s revenue by 7x and consistently tripled open rates — well above the cosmetics industry standard.
Impact
A leading brand in their niche
Because of this campaign, our client continues to grow into one of the leading brands in their niche.
You Could Be Next
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