Using Multiple Channels To Boost Your Company’s Revenue How we used SMS marketing, pop-ups, push notifications, and emails to increase our client’s revenue in 2020.

Pop-ups

For this brand, we wanted to ensure that our pop-ups were eye-catching, interesting, and that they would make an offer a site visitor could not refuse. We did this with bright designs, enticing copy, and discounts that made it almost impossible to refuse.

SMS

This was the perfect opportunity to engage with our client’s audience, because we knew they’d be more likely to open an SMS than an email. Our strategy was simple: put in as much value as possible using fewer characters.

One or two SMSes per week allowed us to get the message out, and the revenue in. And it worked, really well.

Push Notifications

We agreed to target users who didn’t have their emails open, but were connected to the internet. The notifications would open right on their desktop, which would catch their attention immediately.

With just a few push notifications, we managed to generate revenue for our client, proving that multiple channels have limitless potential.

Emails

Traditional emails just weren’t going to do the job during the pandemic. This client’s customers wanted to feel like they were seen, heard and understood — in other words, they wanted personalized content.

We decided to send more personalized emails authored by the CEO, where she would talk about her mental health, her experience of the pandemic, and anything else she knew her customers would relate to. Fun fact: while we weren’t actively pushing products, they still generated revenue!