Case Study
300% Conversion Growth in 3 Weeks How we used pop-ups to double the email list growth of a brand within less than a month.
Pop-Up Conversion Now
Conversion Growth in 3 Weeks
Email List Growth
Challenge
Slow Email List Growth
People visit your website but leave empty-handed to never return again. Every business’s nightmare!
This brand’s problem was even worse: they were a leading brand in their industry, but their email list growth was slower than expected.
Solution
Pop-Up Strategy Revamp
We knew immediately what the problem was: their email collection process. We had to revamp the strategy of how they were collecting email addresses from their visitors.
“Without a stable way to increase email subscribers, customer acquisition and retention becomes very hard. We had to collect email addresses and build a returning customer culture around the brand.”
Strategy
Five pop-up tactics that doubled sign-ups
Collect Emails Along with Age Gate
Due to their industry restrictions, this client had to use an age gate to verify whether a visitor could legally consume their product. Their previous age-gate pop-up was just doing that: confirming the visitor’s age.
We revamped the copy and design of the age gate, but also added a seamless next step: access to a discount through email.
Simple Copy & Offer
We kept the copy minimal, direct, and easy-to-skim. The offer was valuable and easy-to-understand. The visitor could see the benefit of signing up with a split-second glance.
Mobile Friendly
The whole process was optimized for mobile, which was where the majority of the client’s traffic was coming from.
Welcome Follow-ups
Once a visitor signed up, they were greeted with the gift they were promised, along with direct links to purchase. This helped turn strangers into first-time buyers without a waste of time.
Browse & Checkout Abandonment Email Collection
We didn’t just collect emails upon the first visit. We also implemented a pop-up strategy on key moments of the customer journey: before exit and during checkout abandonment.
This way, we captured leads with higher purchase intent, effectively converting many of them into subscribers and buyers.
Results
Pop-up conversion jumped from 3% to 13%
Pop-Up Conversion
Conversion Growth
The sign-ups of this client more than doubled within 3 weeks!
Impact
A sustainable engine for returning customers
This eventually led to a surge of returning customers, effectively reducing the customer acquisition costs of the client and leading to a safeguarded, sustainable business.
You Could Be Next
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused pop-up & list growth strategy built around your goals.