Case Study
From Negative Growth to Industry Topper How we transformed this client’s email strategy and saved their business from decline.
Increased Campaign ROI
Higher Flow RPR Than Industry
Surpassed Rev. Projections
Challenge
Decreasing Revenue
Due to increasing advertising costs, this client faced what most businesses would dread: decreasing month-to-month revenue figures!
We were tasked to stop this bleeding and help the business return to revenue growth levels.
Solution
360° Email Strategy Transformation
As a retention-first email marketing agency, we love challenges like this! Our team strategized and created a killer email marketing strategy for the client, which quickly brought their month-to-month revenue ratio back to positive.
“Nobody wants to see their business die. No matter how big your brand is, the unpredictable nature of the markets can affect anyone in any industry. That’s why we’re here: to help businesses sustain and grow their online revenue.”
Strategy
Ten levers in a full email turnaround
Segment a Saturated Email List
Their email list was huge, but most contacts were inactive or indifferent about the brand’s offers. Through smart segmentation, we split their big audience into hyper-targeted buckets that would only receive emails they cared about.
Pruning Operations
We pruned email addresses that were inactive for a long time through sunset email campaigns, effectively bringing down the monthly ESP expenses of the client.
Email Opt-In Growth
We lost some emails from the pruning operations, but we recouped the total figure (and then some) by collecting the right kind of emails through an effective pop-up strategy.
Solid Email Campaign Calendar
We created monthly email campaign calendars, explaining to the client what we were planning to send each month (and why), and how each campaign was fitting in the grand picture of things.
More Engagement Campaigns
Previously, the client would only send predictable promotional campaigns with discounts. This exhausted their audience. We flipped the narrative and started sending value-based emails that the audience opened and enjoyed.
Doubling Down on Offers That Work
Aside from the value-based emails, we also doubled down on offers that worked well based on historical data and our own experiments. This ensured a predictable surge of income for the client.
Copy with Personality
We added personality to the copy, created customer personas, and started using the name of an existing member of staff as the sender — replacing emails from a faceless brand.
Minimal & Mobile-Friendly Design
Their previous designs were not optimized for mobile (where the majority of their audience was) and were a bit too cluttered. We revamped the design to cleaner, mobile-first, high-converting templates.
A/B Testing & Data Analysis
Despite our vast practical experience, we always rely on data analysis and A/B testing to back our decisions. Month after month we optimized the client’s flows, campaigns, and lead acquisition even further.
Improve Email Deliverability
Because of the aforementioned activities, the client started enjoying a better domain reputation, which boosted their email deliverability — hence their open-, click-, order-rates, and overall revenue.
Results
From negative growth to industry-leading performance
Client’s Flow RPR vs Industry
Revenue Projection
ROI Increase
Month after month, our client cherished the continuous improvement of their automated flows, which brought newfound stability into their business.
Impact
Revenue bleeding stopped
Sustainable and increasing revenue is the bread and butter of every business.
Thanks to our killer email marketing strategy, we stopped the revenue bleeding of the client, helped stabilize their returns, and eventually turned things around with an industry-leading ROI and revenue increase!
You Could Be Next
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused email campaign strategy built around your goals.