Case Study
Email Flows That Beat the Industry How we improved a client’s email flows and beat the industry by 58.6%.
Revenue Per Flow Recipient
Higher Than Industry
Flow Revenue Increase
Challenge
Low Automated Revenue
What is the use of email flows, if nobody purchases? This brand kept adding leads in their welcome and abandonment flows, but they were not converting as much as they hoped.
Hence their automated revenue was really low compared to industry standards.
Solution
Boost Email Flow Performance
We identified the big problem and set out to turn things around. Their flows were not bad, but crucial details kept them from converting well. Our team of experts mapped out the areas of improvement and created an email flow strategy that surpassed the industry standards.
“Automated revenue is the bread and butter of every business, especially during these uncertain times. We loved the challenge and were confident from the start about the results.”
Strategy
Six improvements that turned flows around
Fix of Technical Issues
Most of the client’s flows had technical setup issues and wrong triggers, resulting in fewer people receiving the flow emails. Before improving the flows, we identified and fixed these issues.
Subject Line A/B Testing
The client’s low open rates resulted in low automated revenue. We added a new set of subject lines, which eventually vastly outperformed the client’s versions. A month later, we had significant data proving that our subject lines worked better, so we disabled theirs.
A/B Test New Flow Branch
Additionally to the subject line A/B test, we added a new flow branch with a revamped email body. Our versions also converted significantly better compared to the previous versions, which we switched off after a month’s worth of data.
Mobile First
70% of the client’s audience were consuming email on the go. We re-designed and optimized their emails to be mobile friendly, which resulted in better conversions.
Continuous Data Analysis
This is a mistake that many agencies and clients make: they build their email flows and then forget them. We kept monitoring the vital KPIs of the business and made necessary tweaks when needed, backed by data.
Email Timing Correction
No one wants to be disturbed at the wrong time. Based on our collected data, we modified the time delays to make each flow email more compelling to the user.
Results
Flows that outperform the industry
RPR Comparison
Client’s Flow RPR vs Industry
Client Flow Revenue
Month after month, our client cherished the continuous improvement of their automated flows, which brought newfound stability into their business.
Impact
Automated revenue that fuels growth
Because of their improved automated revenue, the client invested more back into their business, hiring new support staff and improving their brand experience.
Automated revenue means you can focus on what you’re best at: growing your business.
You Could Be Next
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused flow optimization strategy built around your goals.