We were hired to solve this exact problem.
Our team of data experts identified the right metrics and started analyzing
them.
We then calculated some custom KPIs that would help us see the whole story of
data and rank which subject lines, content types, and day/time combinations
worked best so far.
We also identified 8 key subject line elements that consistently brought higher
open rates, so we could start reusing them.
The next step was identifying which type of email (visual HTML, plain text,
or hybrid) and which content approach (value-based, promotion-based, or hybrid)
brought the best engagement.
Our analysis gave us clear answers.
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