Case Study
$49,338 Monthly with Email Campaigns How we consistently surpassed their monthly projected goal by 145%.
Client’s Monthly Goal
Our Avg. Monthly Performance
Surpassed Their Projections
Challenge
Inconsistent, Low Email Revenue
What could it mean if one of your emails was a hit, while 5 others made $0? Many things, but mainly: you have a weak (or no) email marketing strategy, you haven’t identified what works (yet), and you don’t provide your audience with the right reasons to buy.
A leading brand in their industry faced this exact problem. Our agency was asked to step in and turn things around.
Solution
Solid Email Execution Plan
Most email marketing efforts fall short because of lack of preparation. Emailing your audience inconsistently or whenever you feel you have something new to say will not work. Inconsistent communication, no narrative, and wrong offers make people buy less and less.
“People buy from brands they trust. From brands with a human voice. Not from faceless corporations. Without consistent communication and a humanized tone of voice, you can’t scale in email marketing.”
Strategy
Four levers for predictable campaign revenue
Well-Organized Email Marketing Calendar
Our Success Manager and his team crafted a strategic content calendar, finding the sweet spot between promo and value-based engagement campaigns.
More Engagement Campaigns
The client used to send inconsistent promo campaigns, with the incentive of a discount and without a human-like tone of voice. It was no surprise that their revenue kept decreasing.
We added value-based engagement campaigns in the mix, activating prospects that were not ready to buy yet and creating the feeling of a community around the product.
Email Campaigns that Convert
Instead of reinventing the wheel every week, we started sending more of what works. After an initial period of experimentation, we quickly identified their highest-converting email campaigns, based on analysis of historical data and testing new offers.
This helped us recycle promo campaigns and offers that worked — and they converted well over and over!
Consistent Narrative
Emails need to be self-contained, but also need to create a narrative for the highly engaged users — and usually highest spenders — to follow.
This way, ‘low stock’, countdowns, ‘limited editions’, and other urgency-based elements can be truly effective and yield amazing results — consistently!
Results
More than doubled the projected revenue goal
Avg. Revenue Per Campaign
Revenue Projection
Impact
Stable revenue they could reinvest
The client wanted $20k per month of email revenue, and we consistently surpassed their goal by 145%+ ($49k+)! With stable email revenue pouring in each month, they could start reinvesting more in email marketing.
You Could Be Next
Ready to unlock similar results for your brand?
Book a fit call and we’ll quickly determine whether you’re a match for a focused email campaign execution plan built around your goals.